DEEN
Internationalisation and strengthening of sales organisation
€31.7MN
EQUITY INVESTMENT
€115MN
REVENUE 2017 (EXP.)
500
EMPLOYEES 2017

KEY FACTS AT A GLANCE

  • Growth through internationalisation
  • Ongoing optimisation of production; investments in new coating facility at main factory
  • Revenue and earnings development on track

HEYTEX BRAMSCHE GMBH

INVESTMENT BY
DBAG FUND V

€31.7MN

DBAG'S INTEREST

€6.3MN

MANAGEMENT BUYOUT
SHAREHOLDERS:
DBAG FUND V

86.3%

EQUITY SHARE BELONGING TO DBAG

16.8%

OTHER SHAREHOLDERS

13.7%

FIRST INVESTED

DECEMBER 2012

REVENUES IN €MN

 

104

 

2015

 

105

 

2016

 

115

 

2017 (EXP.)

As of 30 September 2017

15

PERCENT

average annual revenue growth between 2013 and 2016

Heytex adds a company to the portfolio that is well-positioned in a market that, despite cyclical trends, is experiencing long-term growth. Our capital will enable the company to identify even more applications for its textiles, allowing it to demonstrate its outstanding technological know-how.

JOCHEN BAUMANN
MANAGING DIRECTOR

PROFILE

Heytex Bramsche GmbH manufactures laminated and coated technical textiles and textile print media. The latter are used in the advertising industry and in exhibition con struction, for example as banners on façades or translucent advertising media. Their manufacture is Heytex’s core business; with its broad product range, the company is the technological and European market leader in this sector and is widely known as a brand name. One of the defining features of Heytex’s technical textiles is their functionality, i.e. that they are of low inflammability, are water-resistant or scratch-proof. They are used as truck tarpaulins, tents or stadium roofs, but also as oil barriers, for example in open bodies of water, as conveyor belts and in outdoor advertising. Thanks to its broad product range, Heytex is relatively i ndependent of economic developments in certain end-customer sectors and is certainly not reliant on individual customers. In addition, this gives the company the opportunity to set itself apart from other suppliers. DBAG also liked the fact that Heytex can manufacture technologically sophisticated products, such as those that are in demand in the industrial sector, and can do this even in small batch sizes while remaining profitable.

POTENTIAL FOR DEVELOPMENT

The plan at the start of the investment was to expand the company’s sales activities consider ably. The focus was on forging ahead with internationalisation. The acquisition of the US company Bondcote, which offers a similar product portfolio, allowed a key component of this strategy to be implemented. The sales organisation has also been reorganised. It turned out that there was a larger backlog than originally expected. The company now has its own sales teams in Italy, France and Spain; in the US, sales activities are now organised via the subsidiary Bondcote. The location in China has been successfully restructured; operational improvement measures have made considerable progress in both German locations. The plan is to increase Heytex’s market share for technical textiles. Heytex is to use the high degree of market fragmentation to achieve above-average growth with its high-quality products. Operational improvement measures will serve to boost profitability.

FINANCIAL YEAR 2017

Heytex’s revenues and earnings will be slightly above budget in 2017. This development is being driven by strong sales figures on the Chinese market and at the US company Bondcote, which was taken over in 2015. The commissioning of a new production line at the company’s main factory in Bramsche in October 2017 was designed to combat the sustained high level of capacity utilisation.

OUTLOOK AND OBJECTIVES

Heytex plans to continue to systematically imple ment the growth strategy that it has mapped out. This includes developing innovative product solutions and global moves to optimise production. The company is planning to achieve further revenue and earnings growth in 2018.

Responsible team member

Jochen Baumann
Jochen Baumann

Managing Director

Jochen Baumann
Name:
Jochen Baumann
Investment focus:
Management buyouts
Telephone:
+49 69 95787-235
E-Mail:

Jochen Baumann

Managing Director

Jochen Baumann joined Deutsche Beteiligungs AG in 1997 and became a Managing Director in 2005.

Following a bank apprenticeship, he studied Business Administration at the University of Passau and at Lund University.

Jochen Baumann has more than 20 years of experience in private equity. He is also a member of the advisory councils at the portfolio companies in which DBAG invested under his management. His focus includes the implementation of buy-and-build concepts, such as those installed at ProXES, Romaco and Unser Heimatbäcker. He has in-depth knowledge of the packaging industry and special expertise in the food sector as well as in mechanical and plant engineering.

Current portfolio companies

Unser Heimatbäcker GmbH Infiana Group GmbH Heytex Bramsche GmbH

Former portfolio companies

Jochen Baumann

Managing Director

+49 69 95787-235
jochen.baumann@dbag.de