HEYTEX BRAMSCHE GMBH
Manufacturer of technical textiles
KEY FACTS AT A GLANCE
HEYTEX BRAMSCHE GMBH
REVENUES IN €MN
As of 30 June 2021
of sales outside Europe
With Heytex, we have acquired a well-positioned company in a market that is growing on a sustainable basis despite its cyclical nature. We enable the company to identify a wider range of potential applications for its textiles in which it can show off its considerable technological expertise.
Heytex Bramsche GmbH (Heytex) manufactures laminated and coated technical textiles and textile print media. The latter are used in the advertising industry and in exhibition construction, for example as banners on façades or translucent advertising media. Their manufacture is Heytex’s core business; with its broad product range, the company is the technological and European market leader in this sector and is widely known as a brand name. One of the defining features of technical textiles is their functionality, i.e. that they are of low inflammability, are water-resistant or scratchproof. They are used as truck tarpaulins, tents or for airdomes, but also as oil barriers, for example in open bodies of water, as drinking water containers and in advertising. Thanks to its broad product range, Heytex is relatively independent of economic developments in certain end-customer sectors and is certainly not reliant on individual customers. In addition, this gives it the opportunity to set itself apart from other suppliers. We also liked the fact that the company can manufacture the technologically sophisticated products that are in demand in the industrial sector and can do this even in small batch sizes while remaining profitable.
POTENTIAL FOR DEVELOPMENT
The plan at the start of the investment was to expand the company’s sales activities considerably. The focus was on forging ahead with internationalisation. The acquisition of the US company Bondcote, which has a similar product portfolio, allowed a key component of this strategy to be implemented. The plan is to increase the company’s market share for technical textiles; Heytex is to use the high degree of market fragmentation to achieve above-average growth with its high-quality products. Operational improvement measures will serve to boost profitability.
The sales organisation has been reorganised since the start of the investment. It turned out that there was a larger backlog than originally expected. In the US, sales activities are now organised via the subsidiary Bondcote. The location in China has been successfully restructured; operational improvement measures have made considerable progress in both German locations.
Jochen Baumann joined Deutsche Beteiligungs AG in 1997 and became a Managing Director in 2005.
He holds a degree in Business Administration from the University of Passau, and also studied at the Lund University. Prior to his university education, he completed a bank apprenticeship.
Jochen Baumann has 24 years of experience in private equity. He is also a member of the advisory councils at the portfolio companies in which DBAG invested under his management. His focus includes the implementation of buy-and-build concepts, such as those installed at ProXES, Romaco and Unser Heimatbäcker. He has in-depth knowledge of the packaging industry and special expertise in the food sector as well as in mechanical and plant engineering.